Google Ads Mastery for beginners 2024, Learn Performance Marketing.
Are you ready to attract more customers, generate leads, and boost your online sales with Google Ads?
This comprehensive course, designed for [mention target audience: beginners, marketers, etc.], will equip you with the essential knowledge and skills to unlock the power of Google Ads, the world’s largest advertising platform.
What you’ll learn:
- Module 1: Introduction to Google Ads: Navigate the platform, understand campaign types, set up your account, and master keyword research.
- Module 2: Crafting Compelling Ads: Write captivating ad copy, create high-performing visuals, and utilize extensions to stand out from the competition.
- Module 3: Targeting Your Ideal Audience: Discover powerful targeting options, including demographics, interests, and custom audiences, to reach the right people at the right time.
- Module 4: Bidding Strategies & Budget Management: Master bidding strategies (manual & automated), optimize your budget allocation, and ensure maximum return on ad spend (ROAS).
- Module 5: Tracking & Measurement: Learn how to effectively track conversions, analyze campaign performance data, and optimize for success.
- Module 6: Advanced Techniques: Deep dive into specific campaign types (Search, Display, Shopping, Video), explore automation features, and delve into local campaigns.
- Bonus Module: Prepare for Google Ads Certifications (optional)
Benefits you’ll gain:
- Increased website traffic and leads
- Improved conversion rates and sales
- Enhanced brand awareness and visibility
- Stronger understanding of online advertising strategies
- Confidence in managing your own Google Ads campaigns